INESI AGENCY's profileЕкатерина Тулаева's profile

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Transport company logistics company Logistics brand identity branding Brand Design visual identity brand Branding design transport identity


Brand idea

The key word that reflects the company's positioning in customer relations, and in relations with employees and partners is "Freedom".
This principle is well suited to the behavioral trends formed in the conditions of in the labor market and the "buyer-seller" market.
The company tacitly enters into a contract of freedom with both customers and employees, implying, that on many issues there is freedom of choice, and it is left to them.
A contract of freedom does not mean chaos, a contract of freedom means the highest degree of trust and democracy within the pre-negotiated terms of the relationship.
This applies to both employees and customers.

Идея бренда

Ключевое слово отражающее позиционирование компании и во взаимоотношениях с клиентами, и во взаимоотношениях с сотрудниками и партнерами это “Свобода”.
Этот принцип хорошо ложится на тенденции поведенческого характера, формируемые в условиях современности и на рынке труда, и рынке “покупатель - продавец”.
Компания негласно заключает контракт свободы и с клиентами, и с сотрудниками, подразумевая, что по многим вопросам есть свобода выбора, и она остается за ними.
Контракт свободы не означает хаос, контракт свободы означает высшую степень доверия и демократичности в рамках обсуждаемых предварительно условий взаимоотношений.
Это относится и к сотрудникам, и к клиентам.

Transport company logistics company Logistics brand identity branding Brand Design visual identity brand Branding design transport identity
Transport company logistics company Logistics brand identity branding Brand Design visual identity brand Branding design transport identity

Logo idea

Freedom of choice as a brand idea is also reflected in the logo: three squares symbolize three modes of transport - land, water and air.

Идея логотипа

Свобода выбора, как идея бренда, так же отражена в логотипе:  три квадрата символизируют три вида транспорта наземный, водный и воздушный.



Transport company logistics company Logistics brand identity branding Brand Design visual identity brand Branding design transport identity
Transport company logistics company Logistics brand identity branding Brand Design visual identity brand Branding design transport identity
Transport company logistics company Logistics brand identity branding Brand Design visual identity brand Branding design transport identity
Transport company logistics company Logistics brand identity branding Brand Design visual identity brand Branding design transport identity
Transport company logistics company Logistics brand identity branding Brand Design visual identity brand Branding design transport identity
Transport company logistics company Logistics brand identity branding Brand Design visual identity brand Branding design transport identity
Transport company logistics company Logistics brand identity branding Brand Design visual identity brand Branding design transport identity
Transport company logistics company Logistics brand identity branding Brand Design visual identity brand Branding design transport identity
Transport company logistics company Logistics brand identity branding Brand Design visual identity brand Branding design transport identity
Transport company logistics company Logistics brand identity branding Brand Design visual identity brand Branding design transport identity
Transport company logistics company Logistics brand identity branding Brand Design visual identity brand Branding design transport identity
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